We are co-funding a new VAT-Free Shopping campaign with Cadogan, Heathrow and New West End Company lobbying for this critical issue. 

You are invited to attend our upcoming VAT-Free Shopping campaign update webinar and are welcome to share details with wider colleagues for whom this update would be useful.  

Date: Wednesday 29th October 

Time: 10.30-11.30am 

Format: Webinar (Link will be provided in advance of the meeting, a recording will be circulated)  

Why join? 

Join us for an update on our VAT-Free Shopping campaign, setting out the current political landscape, the challenges we face, how we are evolving our approach to secure progress and how you can support the campaign to give it it’s best chance of success at this crucial time. 

The case for reintroducing VAT-free shopping remains compelling. However, despite widespread support across retail, hospitality and the wider visitor economy, the Treasury continues to raise questions about the evidence base.  

Our early political engagement has revealed repeating the same arguments will not achieve the breakthrough we need — which is why we are introducing a renewed, updated strategic approach. 

Our focus is on building credibility, broadening our coalition across the UK’s tourism ecosystem, and setting out a modern, digital alternative that the government can have confidence in. 

At the forthcoming briefing, we will share more detail on: 

• The political challenges, why previous approaches have stalled and how these are being used to build an effective campaign in 2025 and 2026 

• How we are tackling them through new evidence, coalition-building and engagement with an updated, strategic campaign 

• What we need from members — including data, insights and case studies that illustrate the real-world impact on businesses and jobs. 

This next phase of the campaign will ensure that we are ready with an impactful, united proposal that demonstrates how VAT-free shopping can drive growth, jobs and investment across the UK, focusing on giving the very best case for success.  

To book your place please contact katie@knightsbridgepartnership.com